{"id":22081,"date":"2025-10-01T04:00:00","date_gmt":"2025-10-01T04:00:00","guid":{"rendered":"https:\/\/chicagodesavanja.us\/sve-za-ljubav-cikaga-nova-kampanja-menja-pricu-o-gradu-i-privlaci-milione-pogleda\/"},"modified":"2025-10-01T04:00:00","modified_gmt":"2025-10-01T04:00:00","slug":"sve-za-ljubav-cikaga-nova-kampanja-menja-pricu-o-gradu-i-privlaci-milione-pogleda","status":"publish","type":"post","link":"https:\/\/chicagodesavanja.us\/en\/vesti\/sve-za-ljubav-cikaga-nova-kampanja-menja-pricu-o-gradu-i-privlaci-milione-pogleda\/","title":{"rendered":"\u201cSve za ljubav \u010cikaga\u201d: Nova kampanja menja pri\u010du o gradu i privla\u010di milione pogleda"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Grad \u010cikago suo\u010dava se sa negativnim vestima i poja\u010danom medijskom pa\u017enjom koja je naru\u0161ila njegov imid\u017e poslednjih meseci. Kako bi povratio kontrolu nad narativom i privukao turiste, gradska turisti\u010dka organizacija Choose Chicago pokrenula je kampanju pod nazivom \u201cAll for the Love of Chicago\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kristen Reynolds, predsednica i izvr\u0161na direktorka Choose Chicago, istakla je da je cilj kampanje da grad prestane da se brani i umesto toga proaktivno predstavi svoju pravu stranu. \u201cU poslednjih nekoliko meseci nacionalni narativ o gradu postao je izuzetno negativan, sa pri\u010dama o federalnim raspore\u0111ivanjima, aktivnostima ICE-a i sli\u010dnim temama, \u0161to se pro\u0161irilo i globalno,\u201d ka\u017ee Reynolds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Turizam je klju\u010dni pokreta\u010d ekonomskog rasta \u010cikaga, privla\u010de\u0107i oko 55 miliona posetilaca godi\u0161nje i generi\u0161u\u0107i oko $20 milijardi prihoda kroz hotele, restorane, doga\u0111aje, atrakcije, maloprodaju i transport. Novi pristup omogu\u0107ava samim gra\u0111anima da kreiraju video sadr\u017eaje i objasne za\u0161to vole svoj grad, koriste\u0107i li\u010dne pri\u010de i iskustva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanja je ve\u0107 dostigla vi\u0161e od milion pregleda na dru\u0161tvenim mre\u017eama. Reynolds isti\u010de da grad \u017eeli da postane \u201csvetionik ljubavi\u201d u vremenu kada negativne vesti preovladavaju. \u201c\u010cikago je mesto umetnosti, kulture i pozori\u0161ta, gde se ceni raznolikost. Pove\u0107ali smo fokus na re\u010d \u2018ljubav\u2019 jer \u017eelimo da svet vidi na\u0161 grad u pozitivnom svetlu,\u201d obja\u0161njava ona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Iako su negativne vesti izazvale konfuziju i pitanja kod turista, \u010cikago zasad nije zabele\u017eio pad poseta kao \u0161to su to do\u017eiveli Njujork i Las Vegas, gde je turizam tokom leta zabele\u017eio dvocifrene gubitke. Kampanja pokazuje da aktivna komunikacija i uklju\u010divanje lokalne zajednice mo\u017ee biti mo\u0107an alat za ja\u010danje imid\u017ea grada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:10px\">SOURCE: <a href=\"https:\/\/wgntv.com\/news\/chicago-news\/all-for-the-love-of-chicago-campaign-aims-to-boost-citys-image\/\" target=\"_blank\" rel=\"noreferrer noopener\">WGNTV<\/a><a href=\"https:\/\/aktuelnosti.us\/\" target=\"_blank\" rel=\"noopener\">,<\/a> FOTO: FREEPIK<\/p>","protected":false},"excerpt":{"rendered":"<p>Grad \u010cikago suo\u010dava se sa negativnim vestima i poja\u010danom medijskom pa\u017enjom koja je naru\u0161ila njegov imid\u017e poslednjih meseci. Kako bi povratio kontrolu nad narativom i privukao turiste, gradska turisti\u010dka organizacija Choose Chicago pokrenula je kampanju pod nazivom \u201cAll for the Love of Chicago\u201d. Kristen Reynolds, predsednica i izvr\u0161na direktorka Choose Chicago, istakla je da je [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14288,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[368,653,369],"tags":[457,9460,370,4784,16325,19561,21177,9466,21178,21179,21180,21181,21182,5875],"class_list":["post-22081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vesti-amerika","category-cikago","category-vesti","tag-chicago","tag-choose-chicago","tag-cikago","tag-drustvene-mreze","tag-ekonomija-cikaga","tag-grad-cikago","tag-kampanja-all-for-the-love-of-chicago","tag-kristen-reynolds","tag-kultura-i-umetnost","tag-poseta-turistima","tag-pozitivne-price","tag-privlacenje-turista","tag-promocija-grada","tag-turizam"],"_links":{"self":[{"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/posts\/22081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/comments?post=22081"}],"version-history":[{"count":0,"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/posts\/22081\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/media\/14288"}],"wp:attachment":[{"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/media?parent=22081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/categories?post=22081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/tags?post=22081"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}