{"id":21948,"date":"2025-10-13T03:26:00","date_gmt":"2025-10-13T03:26:00","guid":{"rendered":"https:\/\/chicagodesavanja.us\/lay-s-od-sada-bez-vestackih-boja-i-aroma\/"},"modified":"2025-10-13T03:26:00","modified_gmt":"2025-10-13T03:26:00","slug":"lay-s-od-sada-bez-vestackih-boja-i-aroma","status":"publish","type":"post","link":"https:\/\/chicagodesavanja.us\/en\/vesti\/lay-s-od-sada-bez-vestackih-boja-i-aroma\/","title":{"rendered":"Lay\u2019s dobija novo \u201esun\u010dano\u201c lice i zdraviji ukus \u2013 najve\u0107a promena u gotovo 100 godina"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Lay\u2019s, omiljeni brend \u010dipsa \u0161irom sveta, upravo je dobio najve\u0107i redizajn u svojoj istoriji \u2013 a promene se ne odnose samo na izgled ve\u0107 i na sastav! Kompanija <strong>PepsiCo<\/strong> objavila je da \u0107e do kraja 2025. svi osnovni Lay\u2019s proizvodi u SAD biti napravljeni <strong>bez ve\u0161ta\u010dkih boja i aroma<\/strong>, u skladu sa inicijativom <em>\u201cMake America Healthy Again\u201d<\/em>, koja podsti\u010de brendove da pre\u0111u na zdravije sastojke.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ispostavilo se da mnogi kupci zapravo nisu znali da je Lay\u2019s napravljen od pravih krompira \u2013 \u010dak <strong>42% ispitanika<\/strong> u jednom internom istra\u017eivanju reklo je da to nije bilo svesno! Upravo taj podatak bio je, kako ka\u017eu u PepsiCo, \u201cpoziv na bu\u0111enje\u201d i razlog za\u0161to su odlu\u010dili da se vrate korenima \u2013 doslovno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Novi Lay\u2019s \u010dips dolazi sa modernijim izgledom i zdravijim recepturama. <strong>Lay\u2019s Baked<\/strong> \u0107e se pe\u0107i na <strong>maslinovom ulju<\/strong>, sa 50% manje masti, dok \u0107e <strong>Kettle Cooked Sea Salt<\/strong> verzija koristiti <strong>avokadovo ulje<\/strong>, smanjuju\u0107i masno\u0107u za 40%. Ambala\u017ea \u0107e dobiti <strong>mat zavr\u0161nicu<\/strong>, tople boje i realne prikaze krompira i za\u010dina, uz slogan <em>\u201cMade with real potatoes\u201d<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stru\u010dnjaci iz sveta marketinga ve\u0107 nazivaju ovaj potez \u201cistorijskim\u201d \u2013 jer spaja pri\u010du o kvalitetu, poljoprivredi i autenti\u010dnosti u jednom savremenom pakovanju. Ipak, Lay\u2019s ne menja ono \u0161to najvi\u0161e volimo \u2013 onaj poznati hrskavi zalogaj koji miri\u0161e na detinjstvo i film-ve\u010de.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:10px\">SOURCE: <a href=\"https:\/\/www.financialexpress.com\/world-news\/us-news\/lays-gets-sun-kissed-makeover-in-nearly-100-years-after-shocking-survey-findings\/4006738\/\" target=\"_blank\" rel=\"noopener\">FINANCIAL EXPRESS<\/a> PHOTO: YOUTUBE SCREENSHOT<\/p>","protected":false},"excerpt":{"rendered":"<p>Lay\u2019s, omiljeni brend \u010dipsa \u0161irom sveta, upravo je dobio najve\u0107i redizajn u svojoj istoriji \u2013 a promene se ne odnose samo na izgled ve\u0107 i na sastav! Kompanija PepsiCo objavila je da \u0107e do kraja 2025. svi osnovni Lay\u2019s proizvodi u SAD biti napravljeni bez ve\u0161ta\u010dkih boja i aroma, u skladu sa inicijativom \u201cMake America [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15376,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[438],"tags":[20467,20468,20469,20470,20471,20472,9657,20473,19940,20474,4598,20475,20476],"class_list":["post-21948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-americki-brendovi","tag-avokadovo-ulje","tag-lay-s","tag-lay-s-baked","tag-lay-s-logo","tag-make-america-healthy-again","tag-maslinovo-ulje","tag-novi-izgled-lay-s-pakovanja","tag-pepsico","tag-redizajn-lay-s","tag-zdrava-ishrana","tag-zdrava-oshrana","tag-zdraviji-cips"],"_links":{"self":[{"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/posts\/21948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/comments?post=21948"}],"version-history":[{"count":0,"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/posts\/21948\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/media\/15376"}],"wp:attachment":[{"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/media?parent=21948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/categories?post=21948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/tags?post=21948"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}