{"id":20764,"date":"2026-01-15T04:10:00","date_gmt":"2026-01-15T04:10:00","guid":{"rendered":"https:\/\/chicagodesavanja.us\/od-toaleta-do-terminala-cikago-nudi-aerodrome-o-hare-i-midway-sponzorima\/"},"modified":"2026-01-15T04:10:00","modified_gmt":"2026-01-15T04:10:00","slug":"od-toaleta-do-terminala-cikago-nudi-aerodrome-o-hare-i-midway-sponzorima","status":"publish","type":"post","link":"https:\/\/chicagodesavanja.us\/en\/vesti\/od-toaleta-do-terminala-cikago-nudi-aerodrome-o-hare-i-midway-sponzorima\/","title":{"rendered":"Od toaleta do terminala: \u010cikago nudi aerodrome O\u2019Hare i Midway sponzorima"},"content":{"rendered":"

Gradske vlasti \u010cikaga razmatraju neuobi\u010dajen, ali potencijalno veoma unosan potez \u2013 prodaju prava na imenovanje i sponzorstva na aerodromima O\u2019Hare i Midway. <\/p>\n\n\n\n

Ideja je da se brendovi ve\u017eu za sve, od toaleta i prostora za presvla\u010denje beba, pa do parking-gara\u017ea, aerodromskih vozova, novih konkursa i \u010dak budu\u0107eg me\u0111unarodnog terminala.<\/p>\n\n\n\n

Chicago Department of Aviation zvani\u010dno je potvrdio da \u017eeli da \u201erazmi\u0161lja komercijalno\u201c i iskoristi tr\u017ei\u0161ni interes kako bi pove\u0107ao prihode aerodroma. Komesar za avijaciju Michael McMurray naglasio je da je cilj ja\u010danje finansijske stabilnosti uz podr\u0161ku avio-kompanijama i pobolj\u0161anje iskustva putnika, kroz saradnju sa velikim globalnim brendovima i Fortune 500 kompanijama.<\/p>\n\n\n\n

Gradona\u010delnik Brandon Johnson ipak poru\u010duje da ne\u0107e sve biti dozvoljeno. Prema njegovim re\u010dima, bi\u0107e postavljene jasne smernice kako bi se o\u010duvala \u201eklasa i dostojanstvo grada\u201c, bez preterivanja koje bi naru\u0161ilo identitet aerodroma.<\/p>\n\n\n\n

Zainteresovane kompanije imaju rok do 17. februara da iska\u017eu po\u010detno interesovanje putem sajta flychicago.com<\/a>. Dokumentacija pokazuje da su aerodromske vlasti otvorene za sponzorstva gotovo svakog prostora \u2013 uklju\u010duju\u0107i i novi satelitski konkurs u izgradnji, kao i planirani me\u0111unarodni terminal na O\u2019Hare-u.<\/p>\n\n\n\n

Sportski konsultant Marc Ganis ocenjuje da ovakav model nije uobi\u010dajen za aerodrome, ali da je sli\u010dan praksama koje se godinama koriste na sportskim stadionima. Ipak, upozorava na oprez, podse\u0107aju\u0107i na ranije primere u \u010cikagu, poput Skyway-a i parking-metara, gde gra\u0111ani nisu uvek imali direktnu korist.<\/p>\n\n\n\n

O\u2019Hare godi\u0161nje opslu\u017ei vi\u0161e od 80 miliona putnika, dok Midway kroz svoje terminale primi preko 22 miliona. Uz ve\u0107 postoje\u0107e oglase, nova strategija mogla bi doneti zna\u010dajne prihode, ali i otvoriti debatu o granici izme\u0111u profita i javnog interesa \u2013 ba\u0161 u trenutku kada O\u2019Hare ulazi u novu fazu velikog pro\u0161irenja.<\/p>\n\n\n\n

SOURCE: WGNTV<\/a>, PHOTO: PRINTSCREEN<\/p>","protected":false},"excerpt":{"rendered":"

Gradske vlasti \u010cikaga razmatraju neuobi\u010dajen, ali potencijalno veoma unosan potez \u2013 prodaju prava na imenovanje i sponzorstva na aerodromima O\u2019Hare i Midway. Ideja je da se brendovi ve\u017eu za sve, od toaleta i prostora za presvla\u010denje beba, pa do parking-gara\u017ea, aerodromskih vozova, novih konkursa i \u010dak budu\u0107eg me\u0111unarodnog terminala. Chicago Department of Aviation zvani\u010dno je […]<\/p>\n","protected":false},"author":5123,"featured_media":17804,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"wpai_generated_summary":"","footnotes":""},"categories":[368,653,369],"tags":[13832,763,13833,370,13834,13835,13836,13837,4795,13838,13839],"class_list":["post-20764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vesti-amerika","category-cikago","category-vesti","tag-aerodromsko-sponzorstvo","tag-brandon-johnson","tag-chicago-department-of-aviation","tag-cikago","tag-flychicago","tag-michael-mcmurray","tag-midway-aerodrom","tag-naming-rights","tag-ohare-aerodrom","tag-prodaja-imena","tag-prosirenje-o-hare-a"],"_links":{"self":[{"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/posts\/20764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/users\/5123"}],"replies":[{"embeddable":true,"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/comments?post=20764"}],"version-history":[{"count":0,"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/posts\/20764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/media\/17804"}],"wp:attachment":[{"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/media?parent=20764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/categories?post=20764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chicagodesavanja.us\/en\/wp-json\/wp\/v2\/tags?post=20764"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}